The best Amazon Prime Day fitness deals of 2023
All of the best tech and equipment deals the GQ editors are shopping this summer Amazon Prime Day.
Amazon Prime Day: a movable feast of mouth-watering deals across the biggest online shopping site of them all. It's an event that comes sparingly but oh so enticingly every summer, bringing with it a cavalcade of deals from electric toothbrush sales to beard trimmer markdowns, to water flosser pricing slashes. But if there's one category we're invested in reaping, it's the Amazon Prime Day fitness deals 2023.
There are very few things you can't get on Amazon, of course, but fitness buffs will find it a particularly fruitful medium. For things like protein powders — vegan or otherwise — dumbbells, kettlebells, resistance bands and even some of the best treadmills and smartwatches, few places are better.
If you're building a home gym, whether that's in a dedicated room or a corner of your garden or lounge, this could be just the moment to capitalise on all of those juicy deals. Never have gains been so affordable.
SKIP TO: What is Amazon Prime Day 2023? | When is Amazon Prime Day 2023? | How to sign up for Amazon Prime
What is Amazon Prime Day 2023?
That it is a summertime equivalent of winter's Black Friday bonanza is most of what you need to know about Amazon Prime Day 2023. Though the deals are all specific to Amazon, the savings are far-reaching and — in some cases — can reach discounts of up to 50 per cent. Aside from the smorgasbord of fitness deals to follow, there are savings to be had on almost everything you can possibly think of: yes, that includes home and kitchen essentials and grooming, as well as Amazon's own products such as Echo products and Kindles.
When is Amazon Prime Day 2023?
After weeks of guesswork, the official dates for Amazon's 2023 Prime Day has finally landed and it's just when we predicted. This year, you'll be able to enjoy Black Friday-esque discounts on all of the things you've had your eye on all year across two days: Tuesday 11 and Wednesday 12 July. Though 2019 saw the sale take place in June, and the pandemic years threw a curveball by hosting it in October, this year's placement follows last year's cue.
How to sign up for Amazon Prime
If you’ve been minded to cancel your Amazon Prime subscription the minute the Premier League season is over, you’re going to need to re-up the thing to take advantage of the best Prime Day deals. Luckily, it won’t cost you too much to get back involved since signing up to Amazon Prime costs £8.99 per month or £89 per year. Click the button below to get yourself prepped for the big day.
Shop GQ’s edit of the best Amazon Prime fitness deals
1/35Optimum Nutrition Whey Protein Powder
If you're fully in on your fitness journey but are yet to invest in the physique-transforming power of protein powder, you're in for a fantastic surprise. One of our favourite dairy picks? Optimum Nutrition's Gold Standard is one of our absolute faves and the double-rich chocolate flavour is our top pick. £27.90. At amazon.co.uk
2/35Simba Hybrid Pro Mattress (double)
The effects of sleep on your fitness performance cannot be understated, and the industry has cottoned onto this in a huge way over the last few years. Yes, you’ll find sleep tracking built into every smartwatch going, but a good night’s rest starts and ends on that which you lay down on every night. Simba’s Hybrid Pro is one of many great mattress deals worth your consideration this Prime Day, but you’ll find plenty more in our dedicated mattress deals guide. £1,598. At amazon.co.uk
3/35Nike Training Socks
The staple everyone always needs more/replacement of but never wants to spend the money on, Prime Day is the perfect opportunity to stock up on basics like a sturdy pair (or three) of Nike training socks. £19.45. At amazon.co.uk
4/35Larq Water Bottle
Only rarely do the words water bottle and flex find themselves in the same sentence, and when they do, it’s usually with regards to Larq’s. These neatly designed hydration stations are self-cleaning thanks to an in-built UV water sanitizing system that eradicates bacteria in 60 seconds, and available in a range of colourways, they look a whole lot better than plain-old plastic, too. £99. At amazon.co.uk
5/35Gravity Spartan Kettlebell
If you're yet to add a kettlebell into your fitness repertoire, you haven't swung your routine into its highest gear. As well as offering some of the most weighty on the market, Gravity's Spartan helmet designs are some of the coolest accessories it's possible to add to one's home gym. From £44.95. At amazon.co.uk
6/35Reebok Step
If you don’t have the space or the budget for a full-blown weights bench at home, a step such as this by Reebok is an excellent way to extend the range of motion you can get out of home chest presses while also adding a sturdy platform for decline push-ups and split squats. At 56 per cent off, this is also one of the strongest fitness markdowns of the entire Prime Day sale, and you can bet it won’t stick around for the full two days.
£95£79.99. At amazon.co.uk
7/35Le Col Cycling Jersey
The battle of the cycling brands rages on, and as it does, we continue to enjoy the fruits of the high quality and beautiful pieces that come of it. Our current fixation: Le Col's professional, precision cycling jersey, shown here in means-business navy and red. £120.18. At amazon.co.uk
8/35ProIron Dumbbell Set (20kg)
This weightlifting set comprises dumbbells up to 10kg each and a barbell up to 20kg, and can easily be scaled down thanks to weight plates at various increments. Not only is it space-saving, but this means it can be swiftly adjusted for any home fitness apps you choose to rep it out in front of. £79.99. At amazon.co.uk
9/35Garmin Instinct Solar
For those whose fitness ambitions are rarely confined to four walls will find few better trackers than the Garmin Instinct Solar. Right in time for all those warm-weather hikes and trail runs, this incredible watch which boasts a battery life that’s topped up by your time spent strolling in the sunshine is available for half off in the Prime Day sales. And, thanks to Prime next-day delivery, it’ll be with you quicker than you can complete the Three Peaks challenge.
£319.99£208. At amazon.co.uk
10/35Wilson Golf Balls
Teeing up for a big golfing summer? A new set of balls should get you good and in the mood. Wilson's classic set of 24 will see you right without setting you back too much. £27.99. At amazon.co.uk
11/35Amazon Basics Exercise Rope
Is there a piece of fitness equipment cooler than the battle rope? We think not. An inexpensive and effective exercise addition that engages the full body, burns calories and improves endurance, this Amazon Basics option will tie up any loose ends in your at-home routine. From £47.34. At amazon.co.uk
12/35NordicTrack T Series Treadmill
You know you’re getting a quality bit of kit with NordicTrack, a brand beloved by many a gym chain. Powered by iFIT, this treadmill is out to give Peloton a run for its money with a selection of live, studio and global workouts, and it can even be folded to save space when not in use. £799. At amazon.co.uk
13/35Quolix Gymnastic Rings
Gymnasts have some of the most taut physiques of any athlete who’ll be gracing the Commonwealth games this year and that’s in no small part down to these simple bits of kit. A good set of gymnastic rings will level up bodyweight training, honing shoulders and triceps of Max Whitlock proportions, and can be easily packed and brought with you to the gym to hang from its rig or attached to a sturdy tree branch. £59.14. At amazon.co.uk
14/35Bowflex SelectTech Adjustable Kettlebell
A whole rack’s worth of kettlebells at various weight increments is a big home gym flex, but it’s less than optimal for your space and your wallet. Thanks to a patented adjustment mechanism, BlowFlex’s kettlebell can be made lighter or heavier using a rotary wheel, meaning you can level up your swings and Turkish get-ups without turning your entire spare into a cast iron fortress. And on Prime Day, you can now get 3.5kg right up to 18kg for 43 per cent less.
£229£219. At amazon.co.uk
15/35Under Armour Hustle Sport Backpack
Of all the big sports brands, Under Armour has gone hardest on Prime Day discounts this year, with all manner of apparel, shoes and accessories on offer. If we had to pick just one thing from the brand it'd be this convenient backpack, loaded with pockets galore for your gym gear and hyper-organised interior compartments to take you to the office thereafter.
£40£36.98. At amazon.co.uk
16/35Amazon Basics Dip Fitness Bar
Dip bars are so simple and yet so effective. Easily assembled with four adjoining bits of steel, the apparatus unlocks a wealth of new back, arm and core moves to your home workout armoury that no dumbbell or kettlebell will be able to replicate. Find a spot for it in your garden and don’t let it double as a clothes horse. £64.89. At amazon.co.uk
17/35Fitbit Charge 5
We’ve still got a lot of love for Fitbit’s trackers as an affordable and well-tuned means to meet your workout goals. This latest Charge 5 is no different with the means to keep on top of your heart rate, sleep quality and location via GPS, while still featuring an impressive seven-day battery life.
£169.99£99. At amazon.co.uk
18/35JX Fitness Power Tower
Price dips can be found on all manner of fitness equipment this Prime Day, and fittingly that includes this dip station. Easily adjusted to accommodate all heights, this is the perfect piece of home apparatus to practice back-broadening pull-ups, triceps-busting dips and six-pack-honing leg raises. Not quite there with the unassisted versions of these movements? Be sure to add the next deal in our edit to your basket, too… £124.95. At amazon.co.uk
19/35FitBeast Pull Up Assist Resistance Bands Set
When it comes to fitness kit worth owning, the resistance band always takes the low-carb, sugar-free cake. Taking up little to no room in your home or gym bag and offering the ability to add extra layers of difficulty to bodyweight movements without the need for fancy, expensive apparatus, a comprehensive set of FitBeast bands will help you work towards unassisted pull-ups and dips while also proving invaluable for stretching out your muscles pre- and post-workout.
£31.99£27.19. At amazon.co.uk
20/35GolfBuddy Aim W11 Golf Watch
One for those who like to spend their summers on the putting green, Golf Buddy's GPS watch is a veritable caddy for your wrist, displaying all the course information necessary to nail each hole. Thanks to the Prime Day sales, it's currently available for 36 per cent under par.
£249.99£239.99. At amazon.co.uk
21/35Folding Mini Pedal Exercise Bike
No room for a Peloton to squeeze into your WFH agenda? Worry not, this miniature pedal bike means you can keep your legs moving right through a Zoom call and no one will suspect a thing. Boasting adjustable resistance settings and an LCD screen that’ll display stats like rotations per minute and calories burned, this is an easy way to stay active through the working day or while ogling thicker quads than your own on Love Island.
£39.98£33.74. At amazon.co.uk
22/35Bollé Stance Cross Cycling Helmet
If your cycle routes have continued long past public transport being deemed safe to travel, Prime Day provides a great opportunity to upgrade that which you ride in on a shoestring. Case in point, this Bollé helmet boasts an impressive 42 per cent off its RRP, coming with 11 ventilation points that make setting off in this heatwave a little less daunting.
£100£57.13. At amazon.co.uk
23/35Garmin fēnix 6
An excellent multi-sport watch going for a real steal right now, Garmin’s fēnix 6 is the all-rounder in its multi-faceted collection with all the fundamentals any serious runner or cyclist could ask for. From an ample 1.3-inch display to support every performance metric under the sun (think GPS, V02 Max, an inbuilt compass etc), it’s truly comprehensive in its talents and looks rather tidy on the wrist too. £459. At amazon.co.uk
24/35Nutribullet
No matter how good your protein shaker is, no manual offering will mix up your shakes quite as efficiently as a Nutribullet. Whizzing your pre- and post-workout fare in these convenient mixers also means you can level up the flavour and nutrient profile with fresh fruit, veg and ice, making for easy healthy breakfasts and a lump-free guarantee. £89. At amazon.co.uk
25/35Beats Powerbeats Pro
If you’re the type who gets truly, unrepentantly sweaty during workouts, then you’re going to need a dedicated pair of fitness headphones for the job. With looped hooks for an extra secure fit and IPX4, the Powerbeats Pro were made to withstand an absolute drenching and still sound great in the process.
£269.95£179.99. At amazon.co.uk
26/35Techstone Resistance Bands
Ranging from extra-light to extra-heavy, TechStone’s set of purple resistance bands will add an extra layer of difficulty to movements like bodyweight squats and hip thrusts. Being practically pocketsized, they’re easily stowed in a backpack and taken to the park for a workout al fresco style. £10.99. At amazon.co.uk
27/35Pro-Form Sport RL Rower
Like the treadmill and the exercise bike before it, rowing machines are becoming smarter and smarter. And while Peloton and Hydrow rule the roost, Pro-Form’s more affordable option is not to be sniffed at. Powered by iFit, it boasts a 5-inch display to enhance workouts and is easily folded away if you’re short on space. £799. At amazon.co.uk
28/35Body Revolution Kettlebell
When it comes to home workouts, kettlebells provide an unparalleled amount of versatility for their size, and you can likely get away with one light and one heavy to run the full gamut of recommended movements. Lucky then, that Body Revolution’s range goes from 6k to 24kg, with many of the weights in between discounted by 20 per cent and this 18kg model further still at 37 per cent off its usual £75 price tag. £59.99. At amazon.co.uk
29/35Fitbit Inspire 2
The pared-back Fitbit Inspire 2 is a fitness tracker you can easily throw on for your basic workout data without the fuss or the price tag of a full-blown smartwatch. A 10-day battery life will see you through your week’s fitness agenda and then some, and for Prime Day its budget-friendly credentials are heightened further still with a third off its usual price tag. £44. At amazon.co.uk
30/35Therabody Theragun Pro
While you’ll find many budget massage guns marked down in the Prime Day sales, none even come close to that of market leader Therabody. The Theragun Pro is the brand’s top-tier model, which does everything you could possibly want of a massage gun and more with six attachments, a rotating arm and Bluetooth connectivity that pairs it up to the Therabody app.
£469£419. At amazon.co.uk
31/35Maximo Exercise Mat
A good value yoga mat for those who are tired of performing the ‘Warrior II’ pose on exposed floorboards and dog-eared carpet. This Maximo-made effort is comfortable, durable and won’t slip around when you’re transitioning between moves.
£35.99£29.99. At amazon.co.uk
32/35Fleyond Smart Scales
Measuring your weight is all very fine and good, but it’s what you actually do with that information that matters. Hence Fleyond’s scales contextualise your vital statistics with BMI data, and can sync these figures with supplementary platforms such as Apple Health, Google Fit, and Fitbit.
£29.99£19.89. At amazon.co.uk
33/35Amazon Basics Portable Driving Practice Golf Net
Helping you to improve your drive from your own garden, this portable practice net from Amazon Basics negates the need to hit the range every time you want to practice. At 2.4 metres high and wide, unless your game is seriously off, you shouldn't have to deal with any neighbours' broken windows. £76.90. At amazon.co.uk
34/35Homcom Rubber Dumbbells
A more aesthetically pleasing pair of dumbbells than most, HomCom’s are made from a luxe-feeling combination of rubber and steel. Better still, their hexagonal design helps prevent any rogue slips or loss of grip when you’re mid-plank and straining to hold your form. From £26.99. At amazon.co.uk
35/35Withings ScanWatch
Fitness trackers can offer a whole new layer of data to elevate your progress, but if you’re into your watches, they can be a bit of an eyesore on your usual Swiss fare. The Withings ScanWatch boasts electrocardiogram tech along with oximetry, activity heart rate and sleep tracking without making you look like a tool in the boardroom when worn with a suit.
£279.95£242.72. At amazon.co.ukNOW READ
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